History: That typical rural world which has been handed down for generations. Always breeders according to nature.

No memory, no future.

For a long time Fattoria Fontetto knows that rural culture’ s preservation means, above all, defending values, tradition and good practice, with a view to an environmentally-friendly and a sustainable farming which might guarantee value and dignity to the food on our tables.

A collective heritage which is not to disperse, passed down through generations, when the concept of "farm-to-table" (“chilometro zero” in italian) was not a fad but a need. A philosophy of life, valuable as a foregone conclusion. When corn was reaped bare-hands and wooden and iron ploughs were used to dig over ground thanks to hardy, strong cows.

The Chiari family has its roots in such memory, so much so that their estates are even used as references in an ancient map of 1784, realized by the Legation of Urbino to take a census of all the water mills in the Valley.